17 December 2013 – Market traders

It’s not unusual for a fruit and vegetable trader on a traditional food market to spend more than two hours setting up the stall display – and this is often after an early morning visit to the wholesale market which for some means a journey of two hours each way in the early hours of the morning.

IMGP0387Those selling local and organic vegetables on the farmers’ market also have an early start but appear to have a different approach to how their fresh fruit and vegetables are displayed, relying more on the natural earthiness of the produce. In this photo, freshness appears to be associated with produce that appears ‘just picked’ rather than keeping it all ‘clean and tidy’.

IMGP0404The photos demonstrate how traditional market traders are concerned with retailing the fresh produce and how the produce is displayed is important to their business. The farmers’ market trader has a different sales approach –  bound up with promoting his or her role as a farmer and producer. Both types of traders are using different display and sales techniques to attract particular shoppers.


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