24 February 2015 – local producers branding basic foodstuffs

Branding basic foodstuffs seems to be one way for smaller producers to survive. On the back of previous blogs about the UK’s struggling dairy industry, Our Cow Molly is a small family-run dairy in Sheffield selling and delivering milk direct to the public on the same day – as they describe it on their website, ‘Exclusively milk from our own cows, processed on our farm by our family’. Likewise, Marybelle in East Anglia sources milk from the family farm and two other local farms, guaranteeing suppliers a fair price for their milk – and aims to ensure that ‘local milk is sold by local stores and enjoyed by local people for the freshest taste possible’.

There is a similar story going on for potatoes, the Buxton Potato Company increasingly relies on local sales for its ‘fresh, healthy and local potatoes’ and relies, like many small producers, on social media, such as Facebook for marketing purposes. You can see its You Tube here

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