8 November 2015 – The rise of the US ‘healthy’ fast food chain

In the US, the middle ground of ‘fast casual’ is expanding faster than any other segment of the market. The New Yorker (2 November) has an article – written by Michael Specter – on how ‘fast food’ culture is changing in some more affluent groups towards eating healthy, tasty food at ‘decent’ prices – this includes the wastED salad from the Sweetgreen chain which is made from carrot peels, broccoli stalks, roasted bread heels, cabbage cores and other ingredients that are usually thrown away.

As the terms ‘local’, ‘artisanal’, ‘sustainable’, ‘healthy’ and ‘organic’ are increasingly being used for their marketing potential by big brands – what does this actually mean? This is the link to the full article: